Jeff Gordon will team up in 2011, with the charity arm of the retired persons organization becoming the primary sponsor on Gordon's No. 24 Chevrolet for most of the NASCAR Sprint Cup races to promote a major anti-hunger campaign, the Charlotte Observer reported Monday.
The paper reported that the campaign will be coordinated by the foundation and will eventually involve other companies.
The new deal, however, doesn't mean that fans will no longer see Gordon's longtime primary sponsors, Dupont and Pepsi, on his No. 24 Chevrolet. Those two powerhouse companies are expected to sponsor the races that AARP Foundation doesn't cover, the Observer said.
More details of the sponsorship are expected to be announced at a Wednesday news conference.
Dupont is one of NASCAR's longest-running and most dedicated sponsors.
If Dupont steps away completely from some of the 2011 races, it will be the first time since the company began sponsoring Gordon beginning with his very first race at Atlanta at the end of 1992.